Consumer Behaviour in the Airline Industry

Viac o knihe

Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.