Volker Schmid Knihy

The study examines the financial challenges faced by the Employee Credit Union (ECU), particularly its accumulation of surplus funds invested in certificates of deposit and a lower loan/share ratio compared to similar institutions. These issues have led to a decline in average earnings on investments and reduced profit margins. The paper provides insights into the implications of these financial trends and highlights the need for strategic adjustments within the ECU to enhance its economic performance.

The paper explores the significant influence of technology on marketing practices, emphasizing its role in shaping the modern information society. It highlights how organizations view information as a vital resource for competitive advantage, necessitating the use of technology for data management and analysis. With substantial investments in marketing-related IT applications, particularly in the UK, the paper underscores the growing importance of technology in marketing strategies and the ongoing trend of increasing expenditure in this area.

Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.

The paper examines the financial challenges faced by KarstadtQuelle AG, one of Europe's largest retail groups, highlighting potential layoffs of 20,000 to 30,000 employees and the sale of 77 smaller warehouses and various retail chains. It provides insights into the company's strategic responses to economic pressures and the implications for its marketing management. The analysis is grounded in the context of offline and online marketing dynamics, reflecting on the broader trends affecting the retail industry.

This seminar paper explores the intersection of offline and online marketing strategies, highlighting their significance in contemporary business economics. It examines the effectiveness of various marketing approaches, analyzing how they can be integrated to enhance overall marketing performance. The research, conducted at the University of Teesside, offers insights into the evolving landscape of marketing and provides a comprehensive overview of best practices in both realms. The paper is well-researched and presents a compelling argument for the synergy between traditional and digital marketing methods.

The focus of this seminar paper is a case study on the VW Phaeton's launch, highlighting Volkswagen's challenges in meeting sales forecasts since its introduction in May 2002. The analysis delves into the financial difficulties the company faced, examining the strategic marketing decisions and implications of the luxury car market. It reflects on the broader context of offline and online marketing strategies within the automotive industry, providing insights into Volkswagen's performance and the lessons learned from this high-profile case.

Focusing on the need for an effective e-marketing strategy, the paper explores how Reg Vardy, a prominent UK motor retail group with 81 dealerships and a turnover of 1.3 billion pounds, can leverage digital technologies to attract new customers and enhance customer retention. It emphasizes the importance of integrating online marketing approaches within the company's overall business strategy to remain competitive in the evolving market landscape.

The essay examines the rapid evolution of financial markets since the 1970s, highlighting the emergence of innovative financial instruments and techniques. It focuses on financial derivatives such as futures, options, and swaps, as well as the process of securitization, both of which are designed to manage risk and enhance liquidity. The analysis emphasizes the substantial growth of these markets, with estimates suggesting their value exceeds $100 trillion, reflecting the significant impact of these innovations on the financial landscape.

Focusing on consumer behavior as a critical factor for success in the airline industry, this seminar paper examines key questions related to this topic using Aer Lingus as a case study. It provides insights into understanding customer preferences and habits, culminating in a strategic plan for implementing a relationship marketing program. The analysis, rooted in business economics and customer relationship management, aims to enhance customer engagement and loyalty within the airline sector.