The Impact of Technology on Marketing Strategy

Viac o knihe

The paper explores the significant influence of technology on marketing practices, emphasizing its role in shaping the modern information society. It highlights how organizations view information as a vital resource for competitive advantage, necessitating the use of technology for data management and analysis. With substantial investments in marketing-related IT applications, particularly in the UK, the paper underscores the growing importance of technology in marketing strategies and the ongoing trend of increasing expenditure in this area.