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Parametre
- 236 stránok
- 9 hodin čítania
Viac o knihe
Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.
Nákup knihy
Understanding & Designing Marketing Research, John R. Webb
- Jazyk
- Rok vydania
- 1992,
- Stav knihy
- Dobrá
- Cena
- 0,99 €
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- Jazyk
- anglicky
- Autori
- John R. Webb
- Vydavateľ
- Dryden Press
- Rok vydania
- 1992
- Počet strán
- 236
- ISBN10
- 0030990130
- ISBN13
- 9780030990137
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Technológia, Marketing & Predaj, Výskum
- Hodnotenie
- 4 z 5
- Anotácia
- Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.