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Marketing New Realities

An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

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  • 140 stránok
  • 5 hodin čítania

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Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

Nákup knihy

Marketing New Realities, Samantha G. Wolfe, Cathy Hackl

Jazyk
Rok vydania
2017
Väzba
(mäkká)
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Titul
Marketing New Realities
Podtitul
An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications
Jazyk
anglicky
Vydavateľ
Meraki Press
Rok vydania
2017
Väzba
mäkká
Počet strán
140
ISBN10
0996510672
ISBN13
9780996510677
Série
Anotácia
Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.