Eating the big fish: How challenger brands can compete against brand leadersAdam MorganVypredaná3,9Postrážiť
The Real Business of IT : How CIOs Create and Communicate Business ValueGeorge WestermanVypredaná3,9Postrážiť
Win : the key principles to take your business from ordinary to extraordinaryFrank I. LuntzVypredaná3,9Postrážiť
The like switch : an ex-FBI agent's guide to influencing, attracting, and winning people overJohn R. SchaferVypredaná3,9Postrážiť