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Podnikateľ v utajení Séria

Táto séria kníh ponúka fascinujúci pohľad do sveta ekonómie prostredníctvom každodenných situácií a zdanlivo nepatrných detailov. Autor osvetľuje, ako skryté ekonomické sily formujú naše životy a rozhodnutia, od cien v obchodoch po zložité globálne trhy. Čitatelia sa naučia vidieť svet okolo seba novým, ekonomicky informovaným spôsobom. Ide o prístupnú a pútavú cestu k pochopeniu komplexného odboru.

The undercover economist strikes back
Dear undercover economist
The undercover economist

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  1. The undercover economist

    • 288 stránok
    • 11 hodin čítania

    "Ever wondered why the gap between rich and poor nations is so great, or why it's so difficult getting a foot on the property ladder, or how to outwit Starbucks? This book offers the hidden story behind these and other questions, as economist Tim Harford reveals how supermarkets, airlines and coffee chains - to name just a few - are vacuuming money from our wallets. Written with a light, humorous touch but backed up by the latest economic research, this eye-opening book delightfully exposes the forces that shape our day-to-day lives, often without our knowing it." - back cover.

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  2. Dear undercover economist

    The very best letters from the "Dear Economist" column

    Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty explanation for almost everything you ever wanted to know about life.

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  3. The undercover economist strikes back

    A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines all the time. But how does this large-scale economic world really work? What would happen if we cancelled everyone's debt? How do you create a job? Will the BRIC countries take over the world? Asking - among many other things -- what the future holds for the Euro, why the banks are still paying record bonuses and where government borrowing will take us, in The Undercover Economist Strikes Back, Tim Harford returns with his trademark clarity and wit to explain what's really going on - and what it means for us all.

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