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Podnikateľ v utajení

Táto séria kníh ponúka fascinujúci pohľad do sveta ekonómie prostredníctvom každodenných situácií a zdanlivo nepatrných detailov. Autor osvetľuje, ako skryté ekonomické sily formujú naše životy a rozhodnutia, od cien v obchodoch po zložité globálne trhy. Čitatelia sa naučia vidieť svet okolo seba novým, ekonomicky informovaným spôsobom. Ide o prístupnú a pútavú cestu k pochopeniu komplexného odboru.

Dear undercover economist
The undercover economist strikes back
The undercover economist

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  1. 1

    The undercover economist

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    Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladder? How does the Mafia make money from laundries when street gangs pushing drugs don't? Who really benefits from immigration? How can China, in just fifty years, go from the world's worst famine to one of the greatest economic revolutions of all time, lifting a million people out of poverty a month? Looking at familiar situations in unfamiliar ways, THE UNDERCOVER ECONOMIST is a fresh explanation of the fundamental principles of the modern economy, illuminated by examples from the streets of London to the booming skyscrapers of Shanghai to the sleepy canals of Bruges. Leaving behind textbook jargon and equations, Tim Harford will reveal the games of signals and negotiations, contests of strength and battles of wit that drive not only the economy at large but the everyday choices we make.

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  2. 2

    Dear undercover economist

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    Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.

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  3. 3

    A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines all the time. But how does this large-scale economic world really work? What would happen if we cancelled everyone's debt? How do you create a job? Will the BRIC countries take over the world? Asking - among many other things -- what the future holds for the Euro, why the banks are still paying record bonuses and where government borrowing will take us, in The Undercover Economist Strikes Back, Tim Harford returns with his trademark clarity and wit to explain what's really going on - and what it means for us all.

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