Tom Mohr Knihy

Tom Mohr's book, Scaling the Revenue Engine, has already garnered over 12,000 online readers. This is the book author Geoffrey Moore (Crossing the Chasm) has challenged execs to read (You really want to read this...). Same with Tien Tzuo, the CEO of Zuora (...read this book). So too with Victor Ho, CEO of FiveStars (...the most complete resource on driving real growth I've ever seen.). And many more. In Scaling the Revenue Engine, the revenue engine is seen as a whole system, bounded by unit economics. It stretches beyond marketing and sales to also incorporate product, technology, and even accounting. At every stage of revenue engine growth, you uplift maturity by leveraging your deployment of people, tools, workflows and metrics-- always working outward from a clear understanding of customer value.

Achieving greatness in business hinges on an initial breakthrough in a large market, followed by the perfection and extension of that value. Successful companies navigate four essential domains: Market, Product, Model, and Team, employing a Four-Way Fit framework to identify actionable assumptions and avoid wasted resources. This method balances planning and execution, guiding businesses through testing and iteration to reach new value inflection points. Embracing design, lean, strategic, and systems thinking is crucial for sustaining customer-defined value and competitive advantage.

In a time of crisis for communities and institutions, the book calls for a new generation of Christian leaders dedicated to service and grounded in faith. It emphasizes the importance of responding to Jesus' call to leadership that prioritizes goodness and love. Through encouragement and challenge, it aims to guide aspiring leaders on a transformative journey, highlighting the need for discipline, humility, and commitment. The author hopes readers will engage in a deep connection with God and rise to meet the world's pressing needs.