Andy Ruddock Knihy

Andy Ruddock imparts a theoretically well-rounded analysis of digital media's effect on us, with pedagogy and case studies that draw the reader in.

Exploring the intricate relationship between media and audiences, this book delves into various quantitative and qualitative research methods. Andy Ruddock guides students through the complexities of audience analysis, encouraging critical evaluation of different approaches. By highlighting the strengths and weaknesses of each method, the text aims to enhance understanding of how viewers, readers, and listeners engage with media.

Focusing on qualitative methods in audience research, this book builds on themes from the author's previous work, emphasizing the importance of students' personal media experiences. It aims to deepen understanding of audience dynamics through practical engagement and analysis, making it a valuable resource for those studying media interactions and audience behavior.

A fascinating student introduction to the popular subject of how the media influence young people. Covering all the key topics and full of international case studies, it will be adopted on courses on youth media and youth culture across media studies, cultural studies and sociology.