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Vivan Marwaha

    What Millennials Want: Decoding the Largest Generation
    What Millennials Want
    • That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick? It's 2021 and more than 84% of them reported having an arranged marriage, and 65% listed a government job as their top priority. So are millennials really any different from previous generations? In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India's millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.

      What Millennials Want
    • Focusing on the aspirations and anxieties of over 400 million Indian millennials, the book explores their economic goals and social views in the context of contemporary India. It reveals that a significant majority still favor arranged marriages and prioritize government jobs, prompting a comparison with previous generations. Through a blend of extensive data and personal stories, the author delves into their perspectives on sex, marriage, employment, religion, and politics, providing an intimate look at this influential demographic across 13 states.

      What Millennials Want: Decoding the Largest Generation