David Kurtz Knihy

Presents a teaching and learning solution for principles of marketing courses.

Set in 1940s Middle America, a young boy named Johnny Smith witnesses a tumultuous family feud that mirrors the chaos of World War II. As tensions escalate between factions in his small town of Dodge, Johnny navigates his complicated relationships with his relatives, particularly his sinister Aunt Hilde. The narrative intertwines personal struggles with significant historical events, as Johnny grapples with the implications of war on his family and community, ultimately seeking hope amid the turmoil.

PRINCIPLES OF MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.