Niketh Pareek Poradie kníh

Based on hundreds of interviews conducted with under-thirty-year-olds across the globe, as well as executives' perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of how the worldview of millennials and generation Z informs their ideas about truth, hierarchy, and leadership.

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.