Olivier Mesly Knihy

Focusing on project marketing, this book offers a comprehensive guide to understanding market dynamics that can lead to significant savings and profits. It emphasizes the importance of anticipating market needs and provides strategies for successfully positioning projects. Unlike other marketing literature, it delves into practical applications tailored for project success, making it a valuable resource for professionals looking to navigate the complexities of market entry and capture.

Focusing on model construction and robust methodologies, this reference guide is tailored for Master's and doctorate-level students, as well as new researchers. It encourages readers to step outside their comfort zones and adopt multi-method approaches to tackle multidisciplinary questions. The book provides a structured framework for crafting well-organized, credible research papers grounded in rigorous, error-free data, making it an essential tool for developing strong hypotheses and effective research strategies.

This book presents a set of tools that will aid in deciding whether a project should go ahead, be improved, or abandoned altogether by pinpointing its vulnerabilities. It offers a review of project feasibility analysis, and more critically, psychodynamic aspects that are often neglected, including how stakeholders interact. It provides a complement to the common techniques used for analyzing technical, financial, and marketing feasibility. The goal is to identify "hidden truths" and eliminate those gray areas that jeopardize the success of a given project. The focus is on uncovering points of vulnerabilities in four key aspects of a project: People, Power, Processes, and Plan--from publisher's website