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Canivell Arzú

    María Odette Canivell Arzú je autorka, ktorej diela sa často zaoberajú hlbokými otázkami moci a identity. Prostredníctvom svojich literárnych štúdií skúma, ako sú národné symboly a hrdinské naratívy konštruované a ako ovplyvňujú moderné myslenie. Jej prístup prepája literárnu analýzu so širšími kultúrnymi a politickými kontextami. Čitatelia sa môžu tešiť na diela, ktoré odhaľujú komplexné vzťahy medzi literatúrou, históriou a intelektuálnymi prúdmi.

    Marketing Myths
    Literary Narratives and the Cultural Imagination
    • Literary Narratives and the Cultural Imagination analyzes the cultural imaginaries of the United Kingdom and Spain through their national heroes, King Arthur and Don Quijote, and compares the ways in which they have been constructed as marketing tools.

      Literary Narratives and the Cultural Imagination
    • National heroes are a staple of practically every culture in the world. Through the analysis of the traits, values and personality of heroes it is possible to get a glimpse into the psyche of a given culture. By examining the figures of Don Quijote de La Mancha and King Arthur, a comparison of the world view, of the mores, and of the ideal characteristics that made Spain and Great Britain choose these exceptional representatives can be attained, highlighting the similarities and differences between both cultures.

      Marketing Myths