Vishwajit K. Barbudhe Knihy

The book explores the intricate relationship between consumer behavior and data analytics, highlighting how modern businesses leverage big data, machine learning, and artificial intelligence to understand purchasing decisions. It emphasizes the shift from traditional market research to real-time analysis, enabling companies to swiftly adapt to consumer needs. By analyzing complex patterns and preferences, businesses can refine marketing strategies, enhance product offerings, and foster enduring customer relationships, making this synergy essential in today's digital marketplace.

Focusing on the principles of differential calculus, this book explores the mathematical study of change, including motion, growth, and decay. It delves into the concept of derivatives, highlighting their significance in various fields such as engineering, science, economics, and medicine. By understanding these foundational concepts, readers can apply calculus to real-world situations, enhancing their analytical skills and problem-solving abilities in diverse disciplines.

Focusing on compensation and benefits management, this book explores key concepts such as external competitiveness and pay policy alternatives. It delves into wage surveys and how to interpret their results, alongside establishing pay grades and policy lines. Additionally, the text outlines the benefits determination process, emphasizing the value of various benefits, including legally required ones, retirement plans, and medical coverage. The comprehensive approach provides insights into creating competitive compensation strategies.

Exploring the foundations of ethics, the book delves into its main approaches, concepts, and evolution, emphasizing its personal, professional, and managerial dimensions. It highlights the significance of ethics in business, detailing its objectives, types, and the role of government in promoting ethical practices. The principles of business ethics are examined through the lens of compliance, contribution, and consequences, while addressing common myths. Additionally, it assesses ethical performance within Indian businesses, providing a comprehensive overview of ethical frameworks in a corporate context.

The book delves into the fundamental concepts of kinematics, covering essential topics such as nomenclature, various coordinate systems (Cartesian, cylindrical, and spherical), and the representation of positions and velocities. It explores linear velocity and the intricacies of rotation, including rotation matrices and the distinction between active and passive rotations. Additionally, the text discusses elementary rotations, composition of rotations, and the use of Euler angles for representing rotational motion, making it a comprehensive guide for understanding motion in three-dimensional space.

Focusing on the motion and geometry of robot systems, robotic kinematics involves mathematical analysis of spatial configurations and movements. It encompasses key concepts such as forward and inverse kinematics, which deal with the positioning of robot joints and end-effectors. The field also examines differential kinematics for velocity and acceleration analysis. Its principles are essential for designing, controlling, and optimizing robotic systems, impacting various industries like manufacturing, healthcare, and autonomous vehicles.

Focusing on key concepts in control theory, this book delves into state variables, state models, and the state modeling of linear systems. It covers the linearization of state equations and explores state space representation through physical, phase, and canonical variables. Additionally, it addresses the derivation of transfer functions from state models, digitalization, and the importance of Eigen values, Eigen vectors, and generalized Eigen vectors in system analysis.

Focusing on the essence of management and entrepreneurship, this book explores its meaning, nature, and characteristics, alongside its various functional areas. It delves into management as a science, art, and profession, examining the roles and levels of management. Additionally, it traces the evolution of management thought, highlighting both early and modern approaches to management practices. This comprehensive analysis aims to provide readers with a deep understanding of the principles and frameworks that underpin effective management.

Focusing on human flourishing and well-being, positive psychology, founded by Martin Seligman, emphasizes understanding factors that contribute to a fulfilling life rather than just addressing dysfunction. It explores themes like optimism, resilience, and gratitude, with Seligman's "Learned Optimism" highlighting the benefits of positive thinking. Influential concepts such as "flow," introduced by Csikszentmihalyi, describe deep engagement and satisfaction. Through research and practical applications, this field aims to improve well-being across various sectors, including education and healthcare.

Focusing on the retailing landscape, this book explores the evolution and management of retail organizations, detailing various retail formats and the rise of multichannel retailing. It examines customer buying behavior and provides a historical perspective on the role of retailing, highlighting current trends and challenges, particularly in the Indian market. Additionally, it addresses foreign direct investment in retail and the unique problems faced by the industry today.