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Adam M. Brandenburger

    Adam Brandenburger je popredný autor v oblasti teórie hier a jej aplikácie na obchodnú stratégiu. Jeho práca sa hlboko ponára do zložitých interakcií, ktoré formujú strategické rozhodovanie v modernom podnikaní. Prednáša MBA kurzy na túto tému a jeho publikácie slúžia ako návod pre stratégiu v informačnej ekonomike.

    Right Game: Use Game Theory to Shape Strategy
    • Right Game: Use Game Theory to Shape Strategy

      • 100 stránok
      • 4 hodiny čítania

      Business is like The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. The Right Game shows you how to do this—by altering who's competing, what value each player brings to the table, and which rules and tactics players use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

      Right Game: Use Game Theory to Shape Strategy2009
      5,0