Mary Drotar Poradie kníh

Is your organization facing challenges in new product development, such as stalled projects or budget overruns? These issues often stem from a failure to manage product uncertainty and risk. This user guide introduces Exploratory Product Development (ExPD), a flexible approach designed to navigate complex and uncertain environments. By adopting ExPD, you can streamline your product development process, eliminate bureaucracy, and prioritize critical product needs through experimentation. We analyze the limitations of traditional phased-and-gated processes and highlight how ExPD can be tailored to meet specific product requirements. This guide is aimed at product developers in established companies seeking to enhance their development processes, as well as those in start-ups who will find valuable insights and tools here. With practical case studies and examples, we bridge the gap between theory and application. Implementing the ExPD approach will strengthen your product development function, making it more focused and adaptable to change. You will learn the importance of strategy and business models in product development, how to cultivate a productive idea pipeline, and the necessity of identifying and managing uncertainty and risk before committing resources. This will empower you to achieve significant savings in both resources and time to market, ultimately leading to greater product success.