Gary Gagliardi Poradie kníh

Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management adaptation, Strategy for Sales Managers, on the facing right-hand pages. Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month. Recognized by the Independent Publishers Book Award as one of the best Business books of the year. Contents Foreword-Sales Force Introduction-5 Elements and 9 Skills 1-Sales Position 2-Profitable Sales 3-Sales Focus 4-Defense and Advance 5-Sales Excitement 6-Expansion Opportunities 7-Company Politics 8-Crucial Decisions 9-Outmaneuver Competitors 10-Guiding Salespeople 11-Management Challenges 12-Competitive Vulnerability 13-Information Power Glossary

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. In its 101 two-page lessons can change your life by teaching you to see competition from a completely new perspective. Fully illustrated in color, the book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War, the book takes competition out of the realm of conflict and redefines it as a matter of making the right choices based to improve the ways you are compared to others. The original edition of this book was the Winner of the Ben Franklin Book Award as Best Self-Help Book of the year. This tenth-anniversary edition contains has been greatly improved based on the author's recent nine-volume work on the various aspects of competitive strategy.

Kniha Umenie vojny - sa dotýka takmer všetkých vojenských teórií, akými je stratégia, psychológia, meteorológia, topografia, ale aj politika, ekonómia, história, filozofia...Je to len pár tisíc slov, ale dajú sa aplikovať v modernom svete na všetky stratégie. Dnes sa teórie a myšlienky "Umenia vojny" využívajú v obchode, v sociálnom manažmente, v riadení zdravotníckych organizácii. A hlavne v politike. Tu ide najmä o umenie zvíťaziť bez použitia jediného výstrelu a straty jediného vojaka. Okupácia bez boja založená na ľsti, manipulácii a úskokoch. Aj o tom je umenie vojny a stratégia boja podľa Sun-c´. Cieľom jeho umenia je však napriek tomu umenie nebojovať a uchovať mier.