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Parametre
- 210 stránok
- 8 hodin čítania
Viac o knihe
Focusing on the evolving demands of the public relations profession, this book offers insights into essential skills needed for success. It examines key functional areas through the lens of practitioners, providing a practical approach for both new entrants and seasoned professionals. By addressing the sophisticated skill set required in today’s landscape, it serves as a valuable resource for enhancing public relations expertise.
Nákup knihy
Public Relations in Practice, Anne Gregory
- Jazyk
- Rok vydania
- 2003
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- (mäkká)
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Platobné metódy
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- Jazyk
- anglicky
- Autori
- Anne Gregory
- Vydavateľ
- Kogan Page
- Rok vydania
- 2003
- Väzba
- mäkká
- Počet strán
- 210
- ISBN13
- 9780749433819
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Marketing & Predaj, Partnerské vzťahy, Marketing a PR
- Hodnotenie
- 4,4 z 5
- Anotácia
- Focusing on the evolving demands of the public relations profession, this book offers insights into essential skills needed for success. It examines key functional areas through the lens of practitioners, providing a practical approach for both new entrants and seasoned professionals. By addressing the sophisticated skill set required in today’s landscape, it serves as a valuable resource for enhancing public relations expertise.