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Digital Darwinism

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Evan Schwartz examines the Web's greatest success stories such as Yahoo!, Dell Computer and AOL and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce. The Web has transformed every aspect of business life by providing countless new ways of linking buyers and sellers, and instant access to millions of homes and companies around the world. From branding to pricing to target marketing, Schwartz draws out the vital lessons for all aspiring entrepreneurs.

Vydanie

Nákup knihy

Digital Darwinism, Evan I. Schwartz

Jazyk
Rok vydania
1999
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Platobné metódy

3,4
Dobrá
31 Hodnotenie

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Jazyk
anglicky
Vydavateľ
Penguin
Rok vydania
1999
Väzba
mäkká
ISBN10
0140286845
ISBN13
9780140286847
Série
Hodnotenie
3,4 z 5
Anotácia
Evan Schwartz examines the Web's greatest success stories such as Yahoo!, Dell Computer and AOL and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce. The Web has transformed every aspect of business life by providing countless new ways of linking buyers and sellers, and instant access to millions of homes and companies around the world. From branding to pricing to target marketing, Schwartz draws out the vital lessons for all aspiring entrepreneurs.