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Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.
Nákup knihy
See, Feel, Think, Do, Shaun Smith, Andy Milligan
- Jazyk
- Rok vydania
- 2008
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- Titul
- See, Feel, Think, Do
- Jazyk
- anglicky
- Autori
- Shaun Smith, Andy Milligan
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 192
- ISBN10
- 1905736258
- ISBN13
- 9781905736256
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.