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Viac o knihe
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
Nákup knihy
Marketing Plans, Malcolm McDonald
- Jazyk
- Rok vydania
- 2012
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- (mäkká)
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