The Extended Reality Blueprint

Viac o knihe

Follow a tried-and-tested approach to integrating augmented and virtual reality into your business The Extended Reality Demystifying the AR/VR Production Process  focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie’s clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. The Extended Reality Blueprint , delivers a concrete, actionable process for bringing extended reality into your organization and embracing this crucial technology to remain current.