Parametre
- 640 stránok
- 23 hodin čítania
Viac o knihe
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Nákup knihy
Consumer behavior. Buying, having, and being, Michael R. Solomon
- Jazyk
- Rok vydania
- 2013
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