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In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.
Nákup knihy
Pay Attention!, Cassandra M. Bailey, Dana M. Schmidt
- Jazyk
- Rok vydania
- 2022
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Pay Attention!
- Jazyk
- anglicky
- Vydavateľ
- Business Expert Press
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 190
- ISBN10
- 1637422644
- ISBN13
- 9781637422649
- Série
- Anotácia
- In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.