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Viac o knihe
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Nákup knihy
Psychological Processes and Advertising Effects, Kolektív autorov
- Jazyk
- Rok vydania
- 2023
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