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Viac o knihe
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Nákup knihy
The Machine Age of Customer Insight, Kolektív autorov
- Jazyk
- Rok vydania
- 2021
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