Transitioning to Virtual and Hybrid Events

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Creating virtual events requires more than just moving content online; it demands effective strategies for engaging audiences in digital formats. The COVID-19 pandemic has intensified the need for organizations to connect people and information efficiently. Many are now tasked with quickly establishing virtual meetings and events to address pressing issues. This guide offers essential insights for event hosts on transitioning to virtual and hybrid formats, covering audience understanding, content adaptation, and effective marketing. Author Ben Chodor, president of Intrado Digital Media, shares expert advice and practical instructions for executing engaging hybrid, virtual, and streaming events across various industries. The resource is filled with detailed tutorials, real-world case studies, illustrative examples, and useful checklists, providing comprehensive guidance on planning and implementing digital events. Key topics include selecting between streams, webcasts, or hybrid events, evaluating technology solutions, producing compelling virtual content, promoting online events effectively, and catering to a diverse global audience. This manual is essential for anyone looking to enhance organizational continuity, support remote work, or create virtual solutions in response to the current crisis.