Parametre
- 256 stránok
- 9 hodin čítania
Viac o knihe
Why there is no such thing as a free audience in today's attention economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online―and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
Nákup knihy
Internet Trap, Matthew Hindman
- Jazyk
- Rok vydania
- 2020
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Platobné metódy
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- Titul
- Internet Trap
- Jazyk
- anglicky
- Autori
- Matthew Hindman
- Vydavateľ
- Princeton Univers. Press
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 256
- ISBN10
- 0691210209
- ISBN13
- 9780691210209
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Počítače & Internet, Ekonómia, Technológia, Spoločnosť, Internet
- Anotácia
- Why there is no such thing as a free audience in today's attention economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online―and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.