The Drama of Celebrity

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Why do so many people care about celebrities? Who decides who becomes a star? What are the privileges of fandom? In this deeply researched book, Sharon Marcus challenges our understanding of fame. Icons are not just famous for being famous; the media doesn't solely dictate stardom, and fans are not merely passive observers. Instead, journalists, the public, and celebrities themselves actively shape the narratives surrounding fame. This dynamic creates a high-stakes drama that is as unpredictable as it is compelling. Marcus delves into the history of celebrity culture, tracing it back to the nineteenth century when figures like celebrity chefs, rebellious poets, and actors such as the "divine" Sarah Bernhardt captivated audiences. Bernhardt, as famous in her time as modern icons, became a global superstar through her savvy use of contemporary media, including the popular press and commercial photography. Whether you embrace or critique celebrity culture, this exploration will transform your perspective on one of the most significant phenomena of modern society.