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Viac o knihe
A unique guide for anyone with responsibility for communications within an organization. It introduces the main disciplines - marketing, media management, branding, digital and so on - and sets out robust and flexible approaches to planning and delivery. Critically, it explores the motivations that shape the way communications professionals work.
Nákup knihy
Mackenzie on Managing Communications, Jude Mackenzie
- Jazyk
- Rok vydania
- 2020
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- (mäkká)
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