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"Key Marketing Metrics" is a comprehensive guide to over 50 essential marketing metrics. This updated edition helps you understand their advantages and nuances, choose the right metrics for various challenges, and utilize dashboards for better decision-making. It also covers the latest online metrics and insights into measuring ROI and brand equity.
Nákup knihy
Key Marketing Metrics, Neil T. Bendle, Paul W. Farris
- Jazyk
- Rok vydania
- 2021
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