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"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket
Nákup knihy
Absolut book : the absolut vodka advertising story, Richard W. Lewis
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Absolut book : the absolut vodka advertising story
- Jazyk
- anglicky
- Autori
- Richard W. Lewis
- Vydavateľ
- Journey Editions
- Rok vydania
- 1996
- Väzba
- mäkká
- Počet strán
- 274
- ISBN10
- 1885203292
- ISBN13
- 9781885203298
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Umenie, Fotografovanie, Design, Marketing & Predaj, Alkohol
- Hodnotenie
- 4,1 z 5
- Anotácia
- "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket