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Competitive Strategy

Techniques for analyzing industries and competitors

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Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors.

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Competitive Strategy, Michael E Porter

Jazyk
Rok vydania
1980
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2,36 €

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4,2
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Podtitul
Techniques for analyzing industries and competitors
Jazyk
anglicky
Vydavateľ
Free Press
Rok vydania
1980
Väzba
pevná
Počet strán
396
ISBN10
0029253608
ISBN13
9780029253601
Série
Pôvodný názov
Competitive strategy
Hodnotenie
4,15 z 5
Anotácia
Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors.