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Viac o knihe
In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.
Nákup knihy
The Platform Paradox, Mauro F. Guillén
- Jazyk
- Rok vydania
- 2021
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