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The Pricing Puzzle

How to Understand and Create Impactful Pricing for Your Products

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  • 200 stránok
  • 7 hodin čítania

Viac o knihe

The author also presents a number of stories from China, a price wonderland in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Nákup knihy

The Pricing Puzzle, Jan Y. Yang

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Rok vydania
2020
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