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Viac o knihe
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
Nákup knihy
Positioning for Advantage, Professor Kimberly A Whitler
- Jazyk
- Rok vydania
- 2021
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- (pevná)
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