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Viac o knihe
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
Nákup knihy
Consumer Behaviour and Social Network Sites, Sarah Zaraket
- Jazyk
- Rok vydania
- 2022
- product-detail.submit-box.info.binding
- (mäkká)
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