Parametre
- 954 stránok
- 34 hodin čítania
Viac o knihe
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Nákup knihy
Principles of Marketing, Kolektív autorov
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia