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Designing Emotion

Methods and Strategies for Designers

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This book explores how design can evoke emotions, making products like drills feel resilient or brands seem friendly. It offers practical tools for analyzing and influencing emotional responses through design elements. The updated edition includes case studies and interviews, providing insights into successful design practices.

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Designing Emotion, Oliver Saiz, Mareike Roth

Jazyk
Rok vydania
2022
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