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Viac o knihe
Essentials of Services Marketing, 4e, is designed for undergraduate courses and emphasizes the importance of marketing and managing services in today's economy. It introduces key topics, integrating recent academic insights and demonstrating the connections between marketing, operations, IT, and HR in service firms.
Nákup knihy
Essentials of Services Marketing, Jochen Wirtz
- Jazyk
- Rok vydania
- 2022
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- Titul
- Essentials of Services Marketing
- Jazyk
- anglicky
- Autori
- Jochen Wirtz
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 680
- ISBN13
- 9781292425191
- Série
- Štítky
- Náučná literatúra
- Anotácia
- Essentials of Services Marketing, 4e, is designed for undergraduate courses and emphasizes the importance of marketing and managing services in today's economy. It introduces key topics, integrating recent academic insights and demonstrating the connections between marketing, operations, IT, and HR in service firms.