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Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
Nákup knihy
Crossing the chasm, Geoffrey A. Moore
- Jazyk
- Rok vydania
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Crossing the chasm
- Jazyk
- anglicky
- Autori
- Geoffrey A. Moore
- Vydavateľ
- Harper Business
- Väzba
- pevná
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Sebarozvoj, Technológia, Manažment & HR, Vedenie, Podnikanie
- Hodnotenie
- 4 z 5
- Anotácia
- Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.