Employer Branding

Viac o knihe

The employer brand encapsulates the overall employee experience, akin to a consumer brand, highlighting aspects like salary, work environment, and emotional connections. It aims to attract top talent and ensure a good organizational fit, leading to reduced turnover and increased motivation. By aligning employee behavior with the organization's mission and culture, consistency in messaging is crucial; discrepancies between employee perceptions and company communications can result in dissatisfaction and higher attrition rates.