Empty Innovation

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The book critiques the prevailing notion that innovation is universally beneficial, arguing instead that it can lead to negative consequences when driven by superficial motives. It highlights how policies can misguide innovation efforts, leading organizations to prioritize image over genuine improvement in technologies, services, and products. By labeling innovation as a buzzword and a political panacea, the author suggests that this trend ultimately undermines the true purpose of innovation, making it less effective and meaningful.