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Parametre
- 214 stránok
- 8 hodin čítania
Viac o knihe
Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.
Nákup knihy
Consumer Behaviour and Analytics, Andrew Smith
- Jazyk
- Rok vydania
- 2023
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- Titul
- Consumer Behaviour and Analytics
- Jazyk
- anglicky
- Autori
- Andrew Smith
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 214
- ISBN13
- 9781032388342
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Psychologická tematika, Počítače & Internet, Stará reklama
- Hodnotenie
- 3 z 5
- Anotácia
- Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.