The Effect of Brand Image, Brand Trust And Perceived Quality on CSR

Viac o knihe

The evolution of corporate social responsibility (CSR) since the mid-20th century is explored, beginning with Bowen's influential work in 1953. The terminology has shifted from social responsibility to CSR, reflecting significant growth in theories and approaches. Key concepts include the interplay between society and business, social issues management, public policy, stakeholder management, and corporate accountability, highlighting the complex relationship between corporations and their societal roles.