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Parametre
- 240 stránok
- 9 hodin čítania
Viac o knihe
The book explores the deep connections between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into under-researched areas of the profession, particularly the effects on workers who craft emotional displays to foster trust and manage client relationships. Through this lens, it examines the complexities and implications of emotional labor within the public relations field.
Nákup knihy
Public Relations as Emotional Labour, Liz Yeomans
- Jazyk
- Rok vydania
- 2021
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- (mäkká)
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- Titul
- Public Relations as Emotional Labour
- Jazyk
- anglicky
- Autori
- Liz Yeomans
- Vydavateľ
- Routledge
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 240
- ISBN13
- 9781032178011
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Historické téma, Byznys, Biznis & Manažment, Politológia & Politika, Marketing a PR
- Anotácia
- The book explores the deep connections between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into under-researched areas of the profession, particularly the effects on workers who craft emotional displays to foster trust and manage client relationships. Through this lens, it examines the complexities and implications of emotional labor within the public relations field.