Practical Marketing Guide for SMEs VOL 1 for entrepreneurs

Viac o knihe

Small and medium-sized enterprises (SMEs) encounter challenges in a competitive market dominated by larger firms, particularly in effectively communicating their product offerings. With limited marketing resources, SMEs must leverage their agility and quick decision-making capabilities to adapt to shifting market conditions. This resilience allows them to respond rapidly to consumer needs, positioning them uniquely despite the tight information landscape they navigate.