The Psychology Of Salesmanship (Deluxe Hardbound Edition)

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The book explores the evolving perception of psychology in the business world, highlighting the initial skepticism among business professionals who viewed psychology as irrelevant or overly academic. It contrasts traditional views of psychology with its practical applications in business, challenging the misconceptions that associate the field solely with the classroom or paranormal phenomena. By addressing these attitudes, the book aims to bridge the gap between psychological principles and their significance in enhancing business practices and decision-making.